This pre-study is performed for a customer in the real estate business in Cyprus. The purpose is to chart the overall SEO landscape to determine further actions and create a project proposal.

• Search term analysis – To determine what search terms and keyword are worth targeting a search term analysis is being done, the result being a list of search terms, search volumes and keyword difficulty
• Competitor analysis – Here we look at the most important competitors, targeting the same customers and search terms. We’re looking at the amount of relevant content but also at the overall effectiveness of competitors’ web sites.
• Customer acquisition – We look at how customers are acquired today (ads, organic search, referrals, et.c.) and try to determine what sort of long term savings are possible by shifting from paid advertising to more organic search or referrals.

In this project we are partnering with other companies that are more specialised on SEO and advertising. The resulting proposal will be a joint project, managed under our brand name.